Arteza employs neon colors in many products to enable artists to bring attention to their works while capturing their audience’s attention. The term 'neon' broadly applies to a range of ultra-bright and fluorescent colors. Painting neon colors to highlight graphics and messages or writing data in neon dry eraser marker on whiteboards signals to your audience—be they staff members, students, or others—  that the information provided is important.

They are incredibly bright versions of the primary and secondary colors. Neon colors attract a viewer's attention. They enliven designs and catch the viewer's eye. Neon colors are vivid and capture attention in busy environments; this includes real world and digital arenas.

How many neon colors are there? There are six basic neon colors. They are orange, pink, blue, green, yellow, and white. However, there are as many as 100 unique colors too numerous to mention. Saturation and hue are subtly different. They are all bright, vivid colors named for lighting in colored electric tubes. The fullest effect of the colors is most luminous under UV light. A black-light environment turns the ink fluorescent. Fluorescent colors stand out because they emit light.

What is the brightest neon color? Neon gas only produces a red-orange color. The word broadly applies to a spectrum of ultra-bright and fluorescent colors in nearly every primary or secondary color. They include greens labeled electric lime or neon, UFO green; reds labeled electric orange or bright red; blues labeled neon magentas or neon, plastic pink. Others are purple labeled bright proton purple; and yellows labeled absinthe, bright chartreuse, or neon yellow. The most radiant color depends on the source of light. On an organic light-emitting diode (OLED) screen, the most luminous color is yellow that borders on green.

Are neon colors in style? Neon is sometimes intimidating. The key is to offset neon paint colors with a neon color palette that is more muted. Frivolity presents a needed opportunity for escape. Gray and light blue tones allow a neon color to have a rejuvenating and uplifting effect. They are warm and refreshing, not hot and bold.

Primary and secondary neon colors follow the same complementary rules as their subdued counterparts. Neon green pairs with neon magenta because green and magenta are complementary. Electric blue pairs with electric orange and bright purple is an unexpected teammate for neon yellow.